Digital Marketing and Social Media Specialist

Philadelphia, PA

Digital Marketing and Social Media Specialist – Regency Management Services Permanent Philadelphia, PA Regency Management Services is the fastest growing furniture retailer in the United States, representing Regency Furniture, Ashley Homestores, and Marlo Furniture. As the Manager of Graphics & Creative Services, you will collaborate to create strong retail ads that identify with our brands.

 

The Digital Marketing and Social Media Specialist will have demonstrated skills in Social Media, Digital Marketing, and Email Marketing to join our team. The role involves social media management, digital marketing and advertising, email marketing and account management. The candidate should have PR/Marketing/Advertising background and is interested in building their skills in digital marketing, social media, and email marketing. Our people are our greatest strength, are at the core of our culture, and the driving force behind our success. RMS people have a mission to succeed and a passion that ensures what we do, we do well.

 

Duties & Responsibilities

 

  • Develop and deploy innovative cross-channel social media campaign strategies to drive engagement and brand awareness via company’s social media platforms including but not limited to Facebook, Twitter, Instagram, Blogs, and TikTok based on channel’s reach, audience and KPIs
  • Be responsible for monitoring, tracking and reporting on all social media campaigns to ensure ROI and success in driving and delivering campaign goals including but not limited to (reach, impressions, website traffic).
  • Manage social media campaigns for multiple locations.
  • Identify evangelists and influencers to virally spread our clients’ value proposition through online social networks and communities.
  • Integrate social media strategic presence into all RMS initiatives.
  • Responsible for allocation of social media budgets.
  • Analyze and evaluate potential business opportunities for digital/social media tools as needed.
  • Identify and report on digital/social media trends to sales & marketing teams to maximize exposure and generate additional revenue.
  • Coordinate and execute email marketing campaigns for assigned locations.
  • Track, monitor, and report out on email marketing campaigns and make recommendations on optimizing to agreed upon goals.
  • Serve as online community manager to encourage engagement of fans, followers, and guests.
  • Support digital marketing and lead generation campaigns that drive revenue for new and existing locations

Requirements:

  • Bachelor’s or equivalent 4-year degree preferred
  • 2 years marketing experience, with franchising experience preferred
  • Experience with developing social media strategies leveraging insights and data analysis
  • Strong proven knowledge of social media platforms and technologies
  • Experience with email marketing systems required (Mailchimp, etc.)
  • Use of social media management platforms required (Hootsuite, etc.)
  • Excellent written and verbal communication skills required
  • Strong copywriting, editing and proof-reading skills required
  • Ability to provide data-driven recaps of social media and email marketing campaigns and optimize future projects based on data and analysis
  • Must be very organized, detail-oriented and great at multi-tasking
  • Must be a self-motivated and results-oriented person, able to lead projects and interact with multiple departments
  • Proven collaboration and relationship management skills are essential
  • Excellent planning, organizing and coordination skills.

Excellent communication skills, both written and verbal, high level of energy and a positive can-do attitude

JOB CODE: 1003685